Motion & Experience Design — Feb 12, 2025
Project Race: A live race-day fan experience
Lap data, driver telemetry, and crowd energy — unified in real time.
A broadcast-grade web experience for race day. Live telemetry streams feed into animated track maps, sector comparisons, and a social layer that turns passive fans into an active pit wall.
Turning numbers into narrative
Raw telemetry is noise. Our render pipeline converts 300 data points per second into readable sector cards, tyre-deg curves, and pace deltas — all within a 16ms frame budget.
Designing for split-second attention
Fans follow the race, not the screen. Every interaction was designed for peripheral vision — high contrast, large type, state changes under 200ms.
Scale without compromise
Race start spikes to 8× normal load in under three seconds. Edge-cached static shells with streamed dynamic islands meant we never served a spinner at lights out.
Speed is a design constraint
Every millisecond of perceived lag is a fan looking away. We stopped treating performance as a polish pass and made it the foundation.
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